When you start thinking about it, I’m going to start a new D2C E-commerce business.
First, you have to think about your product, you have to think about your target audience which you want to sell your products.
So in this article, I am going to break down how to select your target audience.
Pick Small
Every business owner wants to sale your product to everyone, because they think that if I sale my product to large amounts of people, they can make more profit.
But that is not true.
Because you look around, people everyone is different; guys have different hobbies and different interests.
It means everyone can’t buy your product.
It means you have to select a small group of audience and be specific.
For example, if you are selling clothes on your e-commerce store, that means you have to select who will wear your clothes.
They are women or men and children; you have to select first.
Some more things you have to select
- the age group
- What is your price category that is for luxary brand ya for the middle class?
- what is they intreset and hobbies? What is life style they follow?
First, answer these questions and select a small group of the audience.
Can I earn more money?
I know this question come on your mind, if I select a small group of audience and can make more money.
The answer is yes, but how is that a question?
In this word have 8.23 billion people, which is a very large number of people, and if you have 50k, your target audience simply can become rich.